Chosen Song -'Shark' Oh Wonder

We have chosen 'Shark' by Oh Wonder as the song for our music video. Oh Wonder are a British Indie pop band consisting of Vander Gucht and Anthony West. We have decided to use this song because it links well with the indie pop genre and has different storylines we can use in our music video. We have also chosen this song because of the beat of the song, at the beginning of the song it has a slow beat but as the song goes on it gets more upbeat and lively.

This song links in with our target audience of 18-25 year olds because its not a well known big pop which audiences of this age usually listen to. Also the lyrics are a lot more grown up and deeper then a usual pop song which also links in with our target audience as 18-25 year olds will be able to interrupt the song and the music video in their own way.

An idea for a music video simple narrative would be a girl signing about her ex-boyfriend and has flashbacks to the times they spent together. To create this we could use a spilt screen of what the boy is doing and what the girl is doing at the same time but in separate places. We can also use close ups to show the emotion on her face but also to show her lip syncing. The music video will be edited to the beat to make the music video look more professional.

This song is a typical indie pop song so the conventions of the music video will be typical. For example indie pop video usually have low key lighting which we will use in our music video to make the narrative more clear but also so the audience know what the genre is.

Pop Music Video Analysis

Pop Music Video Analysis 2

Andrew Goodwin

Andrew Goodwin

Andrew Goodwin has come up with a theory that explains the three different types of music videos. The first type of music video is illustration the second one is amplification and lastly disjuncture.

Illustration

A music video that fits in to the illustration category consists of editing that is cut to the beat. It is also a literal video which means that the lyrics of the song and the music video itself link together and match up. The singers usually appear in the music video dressed as you would expect them to also very typical of who they are known as. An example of an illustration music video is Zara Larsson's 'Never forget you' as she is in the music video dressed as we would expect lip syncing to the song. Also the music video shows a girl who grows never forgetting the bear she meets when she is younger which lyrics completely with the lyrics.  Another example is Pink's 'So What' as she sings about the stuff she wants to do after a breakup such as when she sings about starting a fight with her ex we see her in the music video fighting with a man we assume is her ex.

Amplification

An amplification music video is when it is cut to the beat but sometimes of beat to create emphasise on what's happening. Instead of the music video linking completely to the lyrics, the music video amplifies the narrative to make the message of it clear. The singers involved in the music video usually take on a fictional role or are opposite to what we would see them as. An example of this is firework by Katy Perry as we see her take on a different role to who she actually is. Also the music video jumps between different people who are all facing different problems and try to overcome. This is a amplification music video because it doesn't follow the lyrics word to word but is still linking to the overall message of the song.Another music video is Meghan Trainor's 'Dear Future Husband' this is because she sings about the stuff she wants her future husband to do whereas in the video we see the men doing different but not the way she wants. The music video and the songs lyrics link together because we can tell from watching what she doesn't want in a husband. She also is playing a character in her video of a wife.

Disjuncture

A music video that fits in with the disjuncture music video is edited completely off bea. The music video itself will will have no relation to the lyrics of the song at all which are often made by well known bands as they can be adventurous with the music videos. The band members or singers will have a entirely different to image to what we would usually see or they wont be in the music video at all. An example of this is Coldplay's 'Adventure of a lifetime' because it doesn't match the lyrics of the song at all also it is animated so there is no real people in it or the band themselves aren't in it.

Carol Vernallis

Director Profile

Director X

Director X is most known for his music videos with Little Mix, Drake, Iggy Azalea and Rihanna. His music vidoes usually have a narrative behind them  which engages the audience because it has a story to it instead of it just being clips edited together. All his music videos are editied to the beat with the singers lip syncing to their song. Directors X videos usually have the singers in the brighter light whereas behind them is usually a lot darker with darker colours. For example in Little Mix's videos the girls are wearing bright colours, however in Drake's video Hotline Bling the colours in the background are bright with a dull border to it.

A lot of the music videos Director X directs are a form of pop music. All his videos have the typical conventions of a pop music video. Such as in the Little Mix's Black Magic music video we can see the singers in the video taking on a role of a character, we can also see a lot of different colours most of them being bright. In all of his music videos the singers are lip syncing which is a typical convention of a music video. In some of his videos like Fancy, Boyfriend, Lighting and Warzone the artists are dancing which is also a typical convention a music video.

Low Budget Music Video

                                                                                                         

This is a low budget music video but it looks like a high budget music video. They are wearing suits which creates a higher budget look as they look smart and their suits look expensive. The settings are also used to make the music video look high budget as in the background of some of the shots we can see an chandelier which makes the music video seem more elegant. The lighting has been used in a more high production way as it creates shadows at the beginning and is always on the singers which tells the audience who the focus of the music video is. The music video has been edited to the beat which is common for high production music videos as it makes it more continuous. There has been a variety of different camerawork used to show the singers between the different settings.


                              
This music video looks like a high production music video as there has been a lot of different shot types put together to create the hectic feeling of the video. Superimpostion has been used which makes us believe that whoever made this music video spent a lot of time creating it which isn't usual for a low budget music video. The editing is fast paced between the different shots and has also been edited to the beat which is common for a high production music video. The lighting has been used to create a tense atmosphere and to make the video seem dark which links in with the song this is normally seen in high production music videos as it has am meaning to it. By looking at this music video you can tell that the target audience are maybe older teen or young adults 18-25. 


My Music Video

To make my music video look like a high production music video I need to make sure that the lighting I use fits in with the genre of music such as if its pop music then I need to use high key lighting. MY music video will be set in an expensive looking setting such as in a big house like in the 'Just Got Paid' music video. The costumes in my music video will be smart and make the people look professional. I will edit my music video to the beat so it is continuous and flows together, I will also use different shot types throughout the music video to make it look more interesting but also to link in with the plot of the video. The genre I would like to do for my music video is pop, this is because it would be easier when it comes to editing as there is always a clear beat, also because pop music videos do not usually have a clear narrative to them which would be easier to do when creating a low budget music video.