Andrew Goodwin

Andrew Goodwin

Andrew Goodwin has come up with a theory that explains the three different types of music videos. The first type of music video is illustration the second one is amplification and lastly disjuncture.

Illustration

A music video that fits in to the illustration category consists of editing that is cut to the beat. It is also a literal video which means that the lyrics of the song and the music video itself link together and match up. The singers usually appear in the music video dressed as you would expect them to also very typical of who they are known as. An example of an illustration music video is Zara Larsson's 'Never forget you' as she is in the music video dressed as we would expect lip syncing to the song. Also the music video shows a girl who grows never forgetting the bear she meets when she is younger which lyrics completely with the lyrics.  Another example is Pink's 'So What' as she sings about the stuff she wants to do after a breakup such as when she sings about starting a fight with her ex we see her in the music video fighting with a man we assume is her ex.

Amplification

An amplification music video is when it is cut to the beat but sometimes of beat to create emphasise on what's happening. Instead of the music video linking completely to the lyrics, the music video amplifies the narrative to make the message of it clear. The singers involved in the music video usually take on a fictional role or are opposite to what we would see them as. An example of this is firework by Katy Perry as we see her take on a different role to who she actually is. Also the music video jumps between different people who are all facing different problems and try to overcome. This is a amplification music video because it doesn't follow the lyrics word to word but is still linking to the overall message of the song.Another music video is Meghan Trainor's 'Dear Future Husband' this is because she sings about the stuff she wants her future husband to do whereas in the video we see the men doing different but not the way she wants. The music video and the songs lyrics link together because we can tell from watching what she doesn't want in a husband. She also is playing a character in her video of a wife.

Disjuncture

A music video that fits in with the disjuncture music video is edited completely off bea. The music video itself will will have no relation to the lyrics of the song at all which are often made by well known bands as they can be adventurous with the music videos. The band members or singers will have a entirely different to image to what we would usually see or they wont be in the music video at all. An example of this is Coldplay's 'Adventure of a lifetime' because it doesn't match the lyrics of the song at all also it is animated so there is no real people in it or the band themselves aren't in it.