Wednesday 21 September 2016

Industry Audience Research- Part 1

Part One- What do real audiences consume?

1. In 2015 the music industry digital copies became the revenue of recorded music, 45% of total music sales were digital copies whereas 39% of sales were physcial copies.Streaming has become the fastest growing revenue source in the industry as it has increased by 45.2% over 5 years, 43% of digital sales is accounted for by streaming. 20% of the music indusrty revenues are from downloads, however full album downloads have become more popular, worth $983 million in 2010 which has gone up to $1.4 billion. Overall for the music indusrty physcial copies of music has declined, 4.5% of music is brought through a physical format now whereas in 2013 10.6% of music was brought through a physical format.  







2.  The most popular genre in the top 100 at the moment are dance/electronic and pop. Number 1 Closer by the Chainsmokers and number 3 Cold Water by Major Lazer are both classed as dance/electronic music. Pop is also a common genre throughout the charts with Shawn Mendes at 13 and Fifth Harmony at 31. Pop is the main genre in charts but hip hop/rap is a popular genre with One Dance and Controlla on the charts by Drake. 






                                                                      
3. Artists such as Twenty One Pilots who are in the top 100 link in with my genre as some on theor songs link in with Indie Pop. They are an American duo which is typical thing to see when looking at Indie pop bands, bands such as The Postal Service and Beach House are also indie pop duo's. They also make music with other geners such as indie pop and alternative hip hop. One of their well known songs Heathens is a example of an Indie pop song which is 2nd place in the top 100 and been in the charts for 12 weeks. Their overall look is basic with dark colours with only a small amount of the colour which is usual to see in a Indie pop band. 








4.  Donald Passman has wrote a book called 'All You Need To Know About The Music Business' which is about the cost of music videos.  Passman says that music videos now cost between $15,000 and $50,000 however this is different from music videos from past eras. This is because the equpiment ehy used to create their videos was cheaper, for example they used easy to use editing and filming equpiment and created special effects with image compositing.

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