Record Label

Recording labels that we cosidered:

Aardvark Records 

One of the record labels we considered was Aardvark Records a British independent label. Aardvark Records was founded in 2001 making it a new recording label, its based in England in Cornwall. It has no affilited companies which shows that it is a real independent company. Most of the aritsts signed with this recordig label aren't well known, artists such as Raising Day, Kicklighter and Callel. Something unique about this label is that all the artists signed to it sare from different music genres such as pop, rock, dance and Reggae. We considered this label because all the arists are small and arent very well known which linked in with the star persona of our artist. However, we chose not to have this as our final recording label because it doesnt fit our target audience, we have chosen an indie pop artists and we believe that Aardvark Records doesn't target indie fans. 

Glassnote Records 

Another label we consisdered was Glassnote Records which was founded in 2007 and based in Lndon making it a English independent record label. However, its distributor is Universal Music Group, this shows that it isnt a completely indie company as it is linked in with abigger company. This is a reason why we consisdered this label because it is a indie company which has conncetions to bigger ones which helpes when an artist wants to go mainstream. Glassnote has some well known artists such as Mumford & Sons, Chvrches and Secondhand Serenade. We chose not to go with this company because a lot of the artists are from the rock genre which would mean that the label wouldnt be targting out specific audience of indie pop fans.

The label We Chose

The record label we have chosen is Caroline Records which was founded in 1973 although it is based in New York it also has a British side which is aimed at the British artists. Although it is classed a an indpenedent company it is affilited with companies such as Vigrin Records which is a big reasob why we chose it because it gives our aritst a chance to go mainstream. The artists associated with this company are well known but are also up coming aritsts such as 50 Cent being a well known artist and Oh Wonder being an upcoming band. We have also chosen this one because the song we have chosen for our music video is an Indie pop song and Caroline Records fan base is heavly made up of indie pop fans. It also helps us with create the star persona we want because it makes our artist confident because they believe they can move to a mainstream label when they get bigger.