Music Video Age Rating

Music Video Age Rating

The age rating of our music video would be given a 12 as some of the lyrics of the song aren't suitable to young viewers, It also wouldn't be given a higher rating as it doesn't contain any drug misuse, bad language or sexual behaviour which is the criteria for a higher age rating.

Talent Release Form

To be able to use different performers in our music video we have to get them to write their permission down on a talent release form.

Location Post

Shooting Scheudle

We had to create a shooting scheudle to write down the days that we will be shooting, we also had to write down the shots we will be filming and where we will be going to shoot them. 

Location Permission

Props Post

Song Permission

To be able to use the song Shark in our music videowithout any copyright issues we had to contact Oh Wonder's management where we asked for permission.We found who Oh Wonder's management are and got their email which we then used to email them asking for permission.

Concept Development

After brainstorming the different ideas for our music video we have decided that our artist will be wearing different costumes for the different locations we film in. The costumes will consist of graphic tees, leather jackets, black ripped jeans and checkered shirts. We have also decided to use props fro different locations such as a skate board for when we are filming at the skate park and we will also be using headphones and a phone to show her teenage persona. We have decided to create a narrative of a girl visiting different locations which she went with her boyfriend, some shots will be in colour which represents the flashback and other shots will be in black and white to represent the present. We have decided to use locations such as a skate park, high street and a bowling alley. We have also decided on different editing effects such as spilt screen, superimposition and jump cuts.

Pitch

The Pitch 
For music video we had to present our music video idea and talk about what we wanted to include in it. We had to talk about the narrative of our music video and how we are going to show it through our different shot types. We also had to talk about our star persona and how we wanted our artists to come across, we also had to talk about the different cotumes we are going to use and how they changed depending on the location. Lastly we had to present our test shots of the harder shots we are going to use in our music video and talk about where we are using them and how we would improve them.

Audience Feedback
Some of the audience feedback was that we could use a spiltscreen for when the artists are lip syncing to the song. we are going to use this feeback and create a spiltscreen between the two artists who are going to be lipsyncing in two different locations. We will film the artists first in the two different loactions then when it comes to editing edit the two together to create a spiltscreen. Another piece of feedbackwe recvied was to add in some jump cuts between similar shots, for example when the couple are sitting on the swings a jump cut will be used from looking at them to the swings with no one on them back to one of the arists sitting on their own.

Record Label

Recording labels that we cosidered:

Aardvark Records 

One of the record labels we considered was Aardvark Records a British independent label. Aardvark Records was founded in 2001 making it a new recording label, its based in England in Cornwall. It has no affilited companies which shows that it is a real independent company. Most of the aritsts signed with this recordig label aren't well known, artists such as Raising Day, Kicklighter and Callel. Something unique about this label is that all the artists signed to it sare from different music genres such as pop, rock, dance and Reggae. We considered this label because all the arists are small and arent very well known which linked in with the star persona of our artist. However, we chose not to have this as our final recording label because it doesnt fit our target audience, we have chosen an indie pop artists and we believe that Aardvark Records doesn't target indie fans. 

Glassnote Records 

Another label we consisdered was Glassnote Records which was founded in 2007 and based in Lndon making it a English independent record label. However, its distributor is Universal Music Group, this shows that it isnt a completely indie company as it is linked in with abigger company. This is a reason why we consisdered this label because it is a indie company which has conncetions to bigger ones which helpes when an artist wants to go mainstream. Glassnote has some well known artists such as Mumford & Sons, Chvrches and Secondhand Serenade. We chose not to go with this company because a lot of the artists are from the rock genre which would mean that the label wouldnt be targting out specific audience of indie pop fans.

The label We Chose

The record label we have chosen is Caroline Records which was founded in 1973 although it is based in New York it also has a British side which is aimed at the British artists. Although it is classed a an indpenedent company it is affilited with companies such as Vigrin Records which is a big reasob why we chose it because it gives our aritst a chance to go mainstream. The artists associated with this company are well known but are also up coming aritsts such as 50 Cent being a well known artist and Oh Wonder being an upcoming band. We have also chosen this one because the song we have chosen for our music video is an Indie pop song and Caroline Records fan base is heavly made up of indie pop fans. It also helps us with create the star persona we want because it makes our artist confident because they believe they can move to a mainstream label when they get bigger.

Costume Post

Industry Audience Research- Part 2

Animatic

Animatic

We made the animatic to show what we want our music video to look. We drew all the different shots that we want use in our music video, shots such as the spilt screen of the artists singing and the jump cuts between the different shots. The animatic is also used to give us an idea of how we have to edit our real music video to make it to the beat, the animatic helps us to place shots in correct places so its edited to the beat.