Rock Video 2

Imagine Dragons- Radioactive

Camerawork

Low angles are used to look up at the band singing. The low angles tell the audience who the main people are and that they are the main part in the story.

Tracking shots have been used when the band are playing their instruments, this gives them all the audiences attention as we are following them.

High angle shots have been used so the audience can see everyone coming together to watch the fight and to show that they are all their to watch the same thing.

Extreme close ups have been used on the girls eyes to show the audience the characters emotions.

Mise En Scene

Throughout the video the lighting is low key to show that it is a serious narrative and to create a creepy atmosphere. However when we see the fight the the lighting is high key which draws the attention to it.

The props used make the video seem more enjoyable because there is puppets fighting each other which takes the seriousness away from the video.

The costumes the band are wearing are dirty and worn which is typical for a rock music video.

Editing

Jump cuts have been used to break the continuity of the video which links in with the narrative and to make the audience feel like they are apart of the crowd.

Slow motion has been used to make the video seem more fun because the audience can see the emotion on the mans face when he falls through the floor.

Cross cutting has been used between the band and whats going on with the fight to show the connection between the two.  

Rock Video 1

Pop Video 2

Cake By The Ocean
Mise En Scene
This music video is set on a beach which creates a relaxed atmosphere and makes it so it doesn't seem so serious.
The costumes they are wearing are colourful and basic which shows that the video doesn't really have a narrative to it, it just has people running at a cake which links in with the pop music genre.
The video uses different props such as a big slice of cake which is in the middle of the beach this creates an enjoyable atmosphere because its not serious.
Throughout the whole video the lighting is high key which makes it seem happy and energetic.

Camerawork
Close ups are used at the start of the video to introduce the audience to the band which creates more of a personal video.
A focus pull is used from the dancing audience to the singer to show how they are connected and how much people are enjoying the song.
A long shot is used to show the band interacting with each other and having fun which makes the video more interactive with the audience.
Ariel shots are used on the band and the crowd dancing together and having fun this shows a community making it more enjoyable for the audience to watch.

Editing
Jump cuts are used throughout the video to break the continuity which means that the video has no real narrative to it. Its also used to create a party like atmosphere to make it seem more realistic.    
Slow motion is used when the girls run to the cake and when the man is dancing. The slow motion has been used to make the audience laugh and enjoy the video because its not in a serious way.
Short takes are also used to create a party atmosphere because it makes it seem more hectic and busy like a party.

Pop Video 1

Music Video Conventions